Furniture e-commerce app with AR technology
ANNELIESE DESIGN
ROLE
UI/UX Designer
EXPERTISE
UX/UI Design
YEAR
2025
PROBLEM STATEMENT
The primary purpose of the application is to provide a seamless and user-friendly platform for customers to browse, select, purchase furniture items from the store in India and abroad. The application aims to enhance the overall shopping experience, offering convenient accessibility and visually appealing interface, including Augmented Reality (AR) features to enhance customer engagement and facilitate the furniture buying process.
The design process included UX Research, Wireframes and UI Design
RESEARCH
Through targeted UX Research, I delved into the following key areas User Interviews, User Persona, Usability Testing, Competitive Analysis. Focused on optimising user experience in AR interaction for a seamless shopping journey.
WIREFRAMES
Wireframing involved creating visual design of furniture app layout and structure. This allowed me to map out the placement of key elements, content sections and UI components. This helped me to plan and visualise the design of the app defining the personality of the “Anneliese Design” brand .
UI DESIGN
At this stage, I focused on creating an intuitive and visually immersive UI. Prioritising seamless navigation and aesthetic appeal, I implemented design elements that enhanced the AR experiences, ensuring users have a functional interaction with the products.
UX RESEARCH
Research details the step-by-step approach taken during the project, including Competitive Analysis, Information Architecture, User Personas, Empathy Map and User Flow.
UI DESIGN
Typography and Colours
In the UI phase of the app, I curated a distinct visual identity with a sophistication color scheme of red and gray, complemented by the modern and versatile font Jost. This deliberate choice of colors and typography enhances brand cohesion and readability, creating an aesthetically pleasing and memorable user interface. The combination of bold red and sleek gray, paired with the clean lines of Jost, contribute to a modern and engaging shopping experience.
UI Kit
In the UI phase of the app, I crafted a robust UI kit. This comprehensive kit serves as the design foundation, encompassing a cohesive visual language for elements such as buttons, icons, colours, and typography. The UI kit ensures a consistent and aesthetically pleasing user interface throughout the app.
Wireframes
Through iterative refinement, our concepts blossomed into high fidelity wireframes, evolving seamlessly into comprehensive app.
High Fidelity Design
In the UI development of the app, I've crafted a high-fidelity design focusing on details and visual richness. From lifelike furniture representation to refined details in the user interface, the designs ensure a visually captivating and user-friendly environment, elevating the app's aesthetic appeal and usability.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
User engagement
Increased session duration by 25% due to improved navigation and AR features
Conversion rates
Anneliese Design saw a 15% increase in sign-ups following the redesign, thanks to Browse as a Guest option and streamlined onboarding process.
Growing User Base
The app quickly gained traction among individuals and businesses, with a steady increase in user adoption and engagement.